Social Media Marketing

 

Freshening up the content surrounding local food.

My contract work with the Ontario Ministry of Food & Agriculture's Domestic Marketing Unit
allowed me to create branded content for Foodland Ontario's social channels. With the goal of their 
upcoming campaign in mind, we were looking to modernize their social branding and target consumers within young families. I was inspired by the bright colours seen in grocery stores and the organic shapes
we find in the garden. Videos below are rough-cuts of what is being released in their 2020 content calendar.

Creating ads

 

Re-inventing paid promotion with a sprinkle of magic!

My position allowed me experiment and create animations. 
With a little creativity, pre-existing content could easily be shopped and given new life as paid social ads.

 

This allowed Foodland Ontario to save on production costs and
use resources already available. GIFs and Videos saw the most engagement and increased once we started taking this approach.
 

Engaging Graphics

 

Government approved, friendly and informative.

My experience with Adobe Suite meant that my position at Foodland Ontario as a Junior Marketer also dipped into
graphic design. In my time there I created many illustrations,
a few posters for print and most notably I designed graphics posted by Ontario Premier Doug Ford.